#DESCRIBEIN5

To ease the holiday hustle, we created an algorithm that simplified shopping into something we can all relate to - emojis. Through a Facebook chatbot we asked consumers to simply describe someone they're shopping for in 5 emojis. Within seconds, our algorithm  suggested goods from the Verizon  store specifically tailored to the person described. We also added a little fun for users to share these descriptive emojis and have their followers guess who they just shopped for.

I was personally responsible for chat bot production, creative development, user experience and content production.