To build hype around Camila Cabello's "Romance" album launch, Verizon created an exclusive experience for fans to get up close and personal with the queen of Romance herself. We built a pop-up store in Los Angeles where fans can come purchase exclusive Camila merch and check out a few personalized messages from the pop star.
But the love didn't stop there. We called to Twitter and asked Camila fans to share some of their burning questions they had around love and Romance. Camila herself stopped by to answer these questions in a Twitter live Q&A with an audience of Verizon customers.
I was personally responsible for live stream production, graphics, social content and on the ground content capture.